First, we build the box. Then we break right out of it.

Campaigns, programs, platforms - strategically, creatively and technically sound ones, that’s just the start, really. For in everything we do, we constantly strive to break boundaries. Redefine limits. So we start pushing. Nudging a little here. Kicking a little there. Soon, the walls come down. Suddenly, what was once a box , is now a stage.
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    Thuraya Digital Revamp

    To us, rebranding is never a mere facelift. With Thuraya, it was a multi-pronged strategy to help the global satellite telecommunications pl...

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    Intel: Tech Therapy

    While PCs continued to fly off the shelves, Intel began turning its attention to those who hadn’t bought a new PC recently in a bid to fur...

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    Microsoft Office 2010: SG <3s Microsoft

    The Office 2010 campaign was one that pulled no punches. It first started with a full online launch, before moving on to Twitter, Facebook a...

More case studies >>

It appears that the sequel to the epic movie "Clash Of The Titans" arrived sooner than expected with Apple announcement’s regarding Textbook or Digital Publishing on Thursday, 19th January. Apple intends to slowly wrest control of the book publishing industry from Amazon, by providing the tools and cloud interface for authors to create and then market their books directly to readers. In other words, I think Apple will reinvent the textbook industry as a stepping stone to eventually reinven...

Read article posted by | January 27, 2012 | News & Awards | Like

In short: 1. Responsive design 2. Gesture controls 3. Longer page content 4. Floating menus Device influence Smart phone penetration is still on a rise. In Singapore, smart phone penetration is at 72% as of April 2011, 3rd highest in the world. The late majority will continue to increase penetration, and for the early adopters and early majority, we’ll see increased usage of these devices. We no longer have the luxury to ignore these massive user groups. The smart phone isn’t...

Read article posted by | January 17, 2012 | P.O.V. & Thinking | Like

            Action Movie FX has to be one of the best apps of 2011.With its simple user interface, anybody with an iPhone can now be a Visual Effects Artist. All you have to do is to simply film a scene and apply the desired effect to it. However, the real fun comes from the times when the app is used in other, more creative ways - ones that the developers may not have intended it for. Try sending a missile to that dude who is taking way ...

Read article posted by | January 16, 2012 | News & Awards | Like